Perseus

Client-side tracking has collapsed. iOS privacy regimes, ad-blocker proliferation, and the deprecation of third-party cookies have moved the centre of gravity to the server. Most agencies have not followed; their attribution model is still founded on a Meta pixel and a GA4 client snippet, with all the integrity that implies.

Perseus moves the entire signal chain server-side. The dual-pixel proxy reconstitutes Meta and TikTok signals at the server boundary, behind HttpOnly cookies, with bot detection, deduplication, and exit-intent telemetry layered before the platforms ever receive the event. The advertiser owns the signal; the platform receives only what the architecture chooses to forward.

Engagements within this module proceed by written brief. Submissions are evaluated within five business days. Acceptance opens a scoping conversation; mandate is governed by bilateral contract.