Practice III — AI Architecture

Parsifal

CRM Core

WordPress-native CRM with Electron desktop client. The system that runs the client engagement.

01

Overview

Parsifal is the central operating layer of the Consistory programme. It replaces the typical agency tooling — a Salesforce instance, a Pipedrive board, a manual ticket queue — with a unified system in which lead acquisition, audience segmentation, calendar discipline, ticketing, multi-channel inbox, automation, and staff governance live under one schema.

The 156 REST endpoints expose the entire model to programmatic control. Parsifal is operated, not licensed: the codebase remains within the holding, the deployment is bespoke to engagement, and the data ownership remains with the client throughout.

02

Specifications

  • Stack: PHP · WordPress REST · Electron desktop
  • 156 REST endpoints across ten modules
  • Modules: leads, audience, calendar, ticketing, inbox, landing builder, automation, staff, media, configuration
  • Multichannel inbox: email, WhatsApp, in-app messaging
  • Audit-trail per record with role-based access control
  • Custom field schema per engagement
  • BigQuery and Snowflake export pipelines
  • In active production across multiple mandates

03

Engagement

Engagements within this module proceed by written brief. Submissions are evaluated within five business days. Acceptance opens a scoping conversation; mandate is governed by bilateral contract.

Engagement begins by written brief.

Submit brief