Practice III — AI Architecture

Hans Sachs

Data Enrichment

Server-side data reconciliation. Enriches signals across ad-blocker-resistant environments.

01

Overview

Once Perseus has moved the signal server-side, the next problem is reconciliation. A single user generates fragments — a ga_sid here, an _fbp there, a _fbc on click-through, a _ttp on TikTok exposure — and the institutional question becomes: how to reconcile these fragments into a unified identity record without re-introducing the privacy debt that drove the migration to server-side in the first place.

Hans Sachs is the reconciliation engine. It runs server-side, ad-blocker-resistant by construction, and delivers reconciled identity signals into BigQuery or Snowflake for downstream attribution and modelling. Nineteen ad-blocker-resistant environments are supported in production.

02

Specifications

  • Stack: PHP · BigQuery-ready · Snowflake-ready
  • 19 ad-blocker-resistant environments supported
  • Reconciles ga_sid, _fbp, _fbc, _ttp, custom IDs
  • Server-side identity stitching with privacy preservation
  • Output: structured identity records into data warehouse
  • Multi-touch attribution feeds for downstream modelling
  • Privacy-by-design: no client-side fingerprinting
  • Audit-trail per identity-resolution event

03

Engagement

Engagements within this module proceed by written brief. Submissions are evaluated within five business days. Acceptance opens a scoping conversation; mandate is governed by bilateral contract.

Engagement begins by written brief.

Submit brief