Practice II — Capital
Paid acquisition and performance capital deployment on proprietary infrastructure.
Server-side measurement, attribution architecture, conversational layers, lifecycle systems. Twelve markets across EMEA, MENA, LATAM, APAC. The client owns the data; the platforms are tenants on the rail.
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Figures combine documented results from Meta Platforms via the Meta vendor network, Lisbon Hub (April 2021 – November 2023) with current Costantini & Partners operations. Engagement records available under non-disclosure.
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Performance media has spent a decade outsourcing the most valuable asset in growth — the funnel itself — to platforms whose interests are not aligned with the advertiser’s. Tracking signals have collapsed under iOS privacy regimes. Attribution has become an act of faith. Many agencies are resellers of vendor dashboards.
Capital & Performance operates the opposite model. The tracking, attribution, and conversational infrastructure underneath the engagement is designed and owned by the firm. Server-side, dual-pixel, ad-blocker-resistant, telemetry-first. The client owns the data; the platforms are tenants on the rail.
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Four operations on a single proprietary stack.
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Server-side tracking architectures resistant to client-side privacy regimes.
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Paid acquisition operated across Meta, Google, DV360, The Trade Desk with server-side CAPI and predictive modelling.
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WhatsApp Business and email engines integrated into the acquisition funnel under Parsifal WA and Maestro.
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Lifecycle modelling and audience design that compress acquisition cost over cohort lifetimes.
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Three real cases, described anonymously for contractual confidentiality.
Integrated digital architecture. Three years of continuous strategic-technical partnership.
−55% CAC · +200% volume · 70% AI
Construction of the digital operating system that was missing beneath the campaigns.
−45% CAC · +130% volume · +25% LTV
Channel operating system for live commerce. From sales intuition to replicable infrastructure.
+180% sales · −50% CAC · +60% repurchase
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Performance runs on infrastructure authored in-house.
Every engagement in Practice II is operated against the proprietary technology stack maintained by Practice III. Six modules, in production, in closed source.
See the Consistory stackSub-cluster · Professional app
Under the Capital & Performance practice we distribute Capital Studio TS, the operational application we put in physicians’ hands to manage Italian medical billing, Sistema Tessera Sanitaria submission, AgID retention and GDPR compliance. A PWA installable on the phone, restricted, single annual fee.
The independent Italian physician today pays €1,800 or more per year, fragmented across billing software, AgID retention services, accountant hours for TS reconciliation, part-time secretarial support, and personal time spent correcting rejections. Capital Studio TS consolidates all of those into a single application, local to the device, on a single annual fee.
Patient data stays on the physician’s phone, encrypted at-rest with a key derived from the user’s PIN. Distribution is by direct engagement only: the access password is issued by our firm after annual subscription confirmation, never publicly.
Sub-cluster · Apps for professionals
Under the Capital & Performance practice we also distribute Capital Hospitality, the operational application we put in the hands of accommodation operators to manage guest registrations compliant with the Italian Alloggiati Web portal of the Polizia di Stato, document OCR, five-year retention and GDPR compliance. A PWA installable on the phone, reserved, with a single annual fee.
A B&B operator, holiday rental host or small accommodation manager pays today € 1,200+ per year across PMS subscriptions, separate guest registration modules, manual check-in transcription and portal rejection corrections. Capital Hospitality consolidates all of these into a single application, local to the device, with one annual fee.
Guest data stays on the operator’s phone, encrypted at-rest with a key derived from the user’s PIN. Distribution happens by direct engagement: the access password is issued by our firm after confirmation of annual enrollment, never publicly.
